adidas
Face of the Marathon
Integrated & interactive campaign for adidas running, created at HEIMAT Berlin. adidas wanted to underline its unique proximity and commitment to marathon running and all sportsmen determined to achieve something extraordinary. The highs and lows experienced by runners during a marathon were the subject of the «face of the marathon» initiative — focusing on the place where those experiences are most strikingly visible: in the faces of the runners. At the Berlin Marathon in September 2011, 15 participants were fitted with specially constructed cameras, enabling them to film themselves over the entire 42.195 km. The campaign ran in real time on the internet.
Awards
Cristal Festival 2011
- Grand Cristal – Integrated
- Grand Cristal – Cyber & Mobile
Jahrbuch der Werbung 2011
- Kampagne des Jahres
Eurobest 2011
- Bronze – Interactive
- Shortlist – Promo & Activation
FWA
- Site Of The Day (SOTD) – 7. Januar 2012
ADC 2012
- Gold – Ganzheitliche Kommunikation
- Silber – Digitale Medien › Microsites
- Silber – Promotion › Aktionen
- Bronze – Media
- Bronze – Dialogmarketing › Dialog Crossmediale Kampagnen
- Bronze – Dialogmarketing › Digital
- Bronze – Digitale Medien › Digitale Kampagnen
- Auszeichnung – Digitale Medien Craft › Innovative Technologien
ADC New York 2012
- Silber – Integrated
- Bronze – Digital
ADC of Europe
- Gold – Online Advertising
- Nomination – Mixed Media Campaigns
- Nomination – New use of media
Golden Award of Montreux 2012
- Gold – Digital Corporate Image
Clio Awards 2012
- Bronze – Interactive Campaign
- Shortlist – Integrated Campaigns
- Shortlist – Microsite
One Show 2012
- Finalist – Interactive Advertising Environmental/Experiential
Mobius Awards
- Award – Integrated Campaigns / Unique Use of Media
- Certificate – Integrated Campaigns / Branding
CRESTA Awards
- Gold – Integrated Campaigns
DMMA Onlinestar
- Silber – Crossmedia Digital
- Bronze – Bewegtbild im Web
- Shortlist – Digital Advertising
- Shortlist – Microsites
DER PIXEL
- Silber – Integrierte Kampagnen
- Bronze – Microsites
Neptun Award 2012
- Bronze – Grand Prix
Die Klappe 2012
- Bronze
CUP Awards 2013
- Best of Sports
