adidas
Five Stages of a Marathon
Clientadidas
Year2013
CategoryOOH
RoleArt Direction
AgencyHEIMAT Berlin
LeistungenOOH · Campaign · Art Direction
An out-of-home campaign for adidas that captures the emotional journey of running a marathon — from euphoric anticipation to physical collapse and the triumphant finish. Five stages, five faces, one raw and honest campaign.
Awards
Epica Awards 2012
- Bronze — Corporate Image (POS)
Jahr der Werbung 2013
- Shortlist — Out of Home
ADC 2013
- Bronze — Out of Home
