adidas
I Am On My Way
Clientadidas
Year2012
CategoryCampaign
RoleArt Direction
AgencyHEIMAT Berlin
LeistungenCampaign · OOH · Digital · Film
New adidas running campaign 2012, created at HEIMAT Berlin. A campaign that turned runners into protagonists — capturing the personal journey of every route, every morning, every kilometre.
Awards
Epica Awards 2012
- Bronze — Corporate Image (POS)
Jahr der Werbung 2013
- Shortlist — Out of Home
- Shortlist — Film »I Am On My Way«
- Shortlist — Digitale Medien, Social-Media-Aktivitäten »Runner Portraits«
