AI Imagery
From prompt to visual direction.
DisciplineCreative Direction — AI Projects
LeistungenCreative Direction
Prompting is creative direction. In AI, the outcome is only as good as the direction behind it. Prompting is not a technical task — it's a creative one. It requires an understanding of composition, language, timing and human perception. I use AI as part of a broader creative process: to develop ideas, build systems and craft visuals that go beyond templates. Because in the end, it's not about generating images — it's about creating work that resonates. Tools: ChatGPT, Claude, Gemini, Kling, Runway, Higgsfield, Nano Banana, Photoshop Generative Fill and more.
A short reel of AI visual work
