Got2b — Roblox CSD

Got2b

Roblox CSD

ClientGot2b
Year2025
CategoryDigital Campaign
RoleCreative Director
AgencyJung von Matt NERD
LeistungenCreative Direction · Digital · Gaming · Campaign

Built on Got2b's core belief in self-expression — 'to show who you are' — we partnered with JVM/Nerd to bring a pivotal moment in LGBTQ+ history into the digital space. By recreating Christopher Street in New York within Roblox, we created an interactive experience where players can discover the origins of the movement and encounter symbolic obstacles representing the discrimination and resistance activists faced in 1969.

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